E-Commerce Mobile App
Native mobile shopping experience with personalized recommendations and seamless checkout
Impact
45% increase in mobile conversion
Timeline
8 months
Role
Senior UX Designer
The Challenge
Mobile traffic represented 65% of visitors but only 30% of sales. The responsive website wasn't optimized for mobile shopping behaviors, resulting in high cart abandonment and low conversion rates.
The Solution
Designed a native mobile app with thumb-friendly navigation, one-tap checkout, and AI-powered personalization. Implemented features like visual search, saved favorites, and push notifications for abandoned carts and personalized deals.
Design Process
Research & Strategy
- •Mobile behavior analysis
- •User journey mapping
- •A/B testing plan
- •Personalization strategy
Design & Prototyping
- •Native iOS & Android designs
- •Micro-interactions
- •Gesture-based navigation
- •Prototype testing
Launch & Optimization
- •Beta testing program
- •Phased feature rollout
- •Analytics implementation
- •Continuous optimization
Key Results
45%
Increase in mobile conversion
2.3x
Average order value
70%
Return customer rate
4.8/5
App store rating
Project Info
Client
National Fashion Retailer
Team
4 designers, 1 researcher, 8 developers
Duration
8 months
"The app design exceeded our expectations. Our mobile revenue has doubled since launch, and customer feedback has been overwhelmingly positive."
Michael Chen
VP of Digital Commerce