Watts Water B2B eCommerce
Analyzed user research and developed prototypes for Watts Water's B2B and B2C eCommerce platform, improving the customer purchasing experience.
Impact
Enhanced B2B purchasing experience
Timeline
Concurrent with Home Depot (2021-2022)
Role
Senior UX/UI Consultant
The Challenge
Watts Water's B2B and B2C eCommerce platform needed improvements to serve both professional contractors and retail customers effectively. The purchasing experience was complex and lacked intuitive workflows.
The Solution
Analyzed user research to understand the needs of both B2B and B2C customers. Developed prototypes that streamlined the purchasing experience while accommodating the different needs of professional and retail users.
Design Process
User Research Analysis
- •B2B user journey mapping
- •B2C behavior analysis
- •Pain point identification
- •Opportunity mapping
Prototype Development
- •Wireframe creation
- •Interactive prototypes
- •A/B test designs
- •Stakeholder reviews
Validation & Iteration
- •User testing
- •Feedback integration
- •Design refinement
- •Implementation support
Key Results
Improved
B2B purchasing flow
Enhanced
B2C experience
Streamlined
Product discovery
Better
User satisfaction
Project Info
Client
Watts Water
Team
eCommerce Team
Duration
Concurrent with Home Depot (2021-2022)
"The eCommerce improvements have made a real difference for our professional and retail customers alike. The purchasing experience is now much more intuitive."
eCommerce Team
Watts Water